Peyton Manning action figure stars in ESPN’s Toy Story Super Bowl ad

Krystal Heath, Broncos WireSun, September 6, 2026 at 2:00 PM UTC

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"ESPN's Super Bowl Toy Story" is the latest in the network's "We're Going" ad campaign for Super Bowl LXI.

Immediately following Super Bowl LX, the first "We're Going" ad was released. It also highlighted Toy Story in its introduction, with Buzz and Woody commenting they'd "love to go to the Super Bowl one day," and featured other Disney and Marvel character cameos, including Iron Man's Jarvis noting he had "charted a flight path to the Super Bowl." The first ad launched immediately following this past season’s Super Bowl and emphasized the collective company-wide effort The Walt Disney Company is putting behind Super Bowl LXI.

The second "We're Going" commercial, ESPN is on the clock for Super Bowl LXI!, launched in April of this year. As you can probably guess, it was a draft-themed promo.

Toy Story 5.5 is the third installment of ESPN's ad campaign highlighting the network's first Super Bowl, and it just might be the best one yet, featuring Peyton Manning as a Toy Story-style action figure who leads the other toys in their quest to make the trip to Los Angeles.

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Eli Manning might just have his brother beat in this ad, though. His toy's quip of, "We're never gonna make it! It would take some kind of unbelievable, miraculous, Super Bowl Hail Mary!" to fellow action figure Randy Moss of the Patriots (whom Eli's Giants beat twice in the Super Bowl after Tom Brady's last second, failed Hail Mary attempts at the conclusion of both games) is arguably the best moment of the spot.

Here's hoping Peyton isn't the only Bronco we see at Super Bowl LXI next February!

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This article originally appeared on Broncos Wire: Peyton Manning action figure stars in ESPN’s Toy Story Super Bowl ad

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